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BARNABAS LAI TIEN KWOK He believes that real innovation is about solving problems, not having just ideas and concept. He applies media theories to his works. Apart from doing digital designs, he is also passionate in making videos that talks about humanitarian and social issues.
+60 16 322 0060 creativebas@gmail.com creativebas.weebly.com
SHAKYPUFFY Can we advertise soft drinks via a non-conventional method? “Shaky Puffy” is an Interactive Digital Design and Installation project made for a marketing campaign to promote a soft drink product of Jinge Sdn Bhd (an imaginative brand refer to Spritzer Tinge). The Food and Beverage industry has been using old medias such as TVC and print designs, thus this project tries to show an innovative and creative way by using “bottle shaking experience” to engage with its audience.